If you no longer want to rely on your NHS income and would like to have more control over your life, start learning the steps to transform your Private Practice from a job in to a business.


I am building a community of like-minded doctors who want to take back the control over treating patients that has been lost in the NHS and when dealing with insurance companies.

"JJ it was great to spend some time with you and focus on my private practice. Fantastic to have an experienced practitioner outside of my specialty to mentor me in making changes to improve my practice. I’m confident that I have been given useful information to grow my practice and my income. Well done!”."




MYOB Book
Get The Book

If you are a Consultant with a Private Practice, then you owe it to your patients to take control over their experience in a way that is not possible with your NHS Practice.

 

The P.E.C.A.N. Approach sets out a framework that you can follow to build a structure in to your Practice and to give patients a reason to choose you rather than any other doctor who does the same procedure as you.

Discovery Day
Book A Discovery Day

Spend a day working on aspects of your private practice that you have never thought of. We are all too busy with our day to day commitments that we fail to step back and look at where we are and where we want to go.

The Discovery Day is held at my clinic in Edgbaston and we focus on you and your practice to make tangible plans to help you move forward and achieve your Private Practice goals.

The PECAN Approach
Join The Club

The Club is an online space where you have access to courses that will help you to grow your Private Practice.

Learn how to systemise your Practice so that you can give a consistently high level of service to your patients.

You will also have access to the 612 Podcast which is published every week.

Hi, I’m JJ


I am a Doctor with a background in hospitality. I was brought up in a hotel in Cornwall and my family have been involved with hotels and shops in Cornwall, London and Capri, Italy.

I am a fully trained Plastic Surgeon and I left the NHS in 2013 having been a substantive consultant for 5 years.

I now run The STAIANO Clinic, a Plastic Surgery Clinic in Edgbaston.

I love to share my experience in building up a successful business that is not dependant on the NHS, insurance companies or the Private Hospitals.


Online Courses Available


Membership to 'The Club' allows full on-demand online access to my courses as well as the weekly '612 Podcast'.

Break Free From Your NHS Salary - The Escape Plan

Take control of your Private Practice and learn how to get a reliable stream of patients leading to a consistent income. If you want to escape the mediocrity of trying to compete with your colleagues based on your clinical outcomes If you want to escape the constraints put on you by the NHS restricting how and who you can treat If you want to deliver over and above and help people not only by treating the condition that you directly see, but also support them throughout the whole process. …then ‘The Escape Plan’ is for you I will walk you through practical changes your can make to you Private Practice to give a more personal experience to your patients and a more sustainable and profitable business for you.

J J

J J

£197/month

7 Videos Challenge

Video is the best way to develop a connection with your patients outside of seeing them in clinic. When you have a bank of pre-recorded videos, you can deliver a consistent message. Not only does video feel more personal than email, but it also adds a 'celebrity' status to you, even though it is easier than ever for anyone to start producing great quality videos using technology that is freely available. Once you start posting your videos on YouTube, not only can you use it to send directly to patients, but it will always be available and searchable (YouTube is second only to Google as the world's largest search engine), which makes it evergreen content. This means that people will always be able to find it months and even years after you posted it, as opposed to other forms of social media content that gets washed away with the tide. I will go through the 7 key videos for your Private Practice that will get you started on the road to fame and fortune!

J J

J J

£197/month

The 612 Podcast

A bitesize tip every week to help you to grow your Private Practice and give patients a reason to come and see you rather than just any doctor who performs the same treatment.

J J

J J

£197/month